Science-backed breathing exercises
Breathwrk is a simple, yet powerful way to alleviate stress & anxiety, fall asleep faster, energize yourself, or improve endurance. At this early-stage, hyper-growth, health tech startup, I helped to create tools & experiences for anyone to learn & feel the power of breathing with guided exercises that are backed by science & research.
Role: Product Design, Visual Design, Illustration, Strategy, Research, UX Writing
Motion Design & Art Direction: Rachel Chu
Engineering: Venkat Krovi, Tadeu Araujo, Aaron Ho, Alexandra Rhodes, Luis Malavé, Victor Brandalise
Product: Joshua Levitan, Blanca Foncillas
Data Science: Thomas Yu
Content: Leah Heyman
Community & Education: Davi Brown, Layla Donis
Leadership: Max Gomez, Joshua Levitan
I joined Breathwrk as the (sole) product designer when the startup was at seed-stage in early 2021. As a discipline lead, I’ve helped to elevate Breathwrk as the number 1 breathing app on iOS & to launch successfully on Android & web.
As part of a small, but mighty product team, I’ve defined the visual & interactive language of Breathwrk & tooled that into an extensive design system. I’ve spearheaded prototyping efforts for early validation through user testing & worked to establish Breathwrk’s design processes & product pipelines, helping to scale Breathwrk’s product, offering, audience & revenue.
